Why I Love Being a Trail Ambassador

By Matthew Hammett, RCR Trail Ambassador

A Trail Ambassador is simply an outgoing, friendly human who enjoys helping folks find their way on the local trail system. Whether it’s sharing information and ride or hike recommendations, pointing lost folks in the right direction, or lending a hand with a flat tire or gear mishap, Ambassadors are there to make the trail experience smoother for everyone. At heart, it’s about being an awesome resource to increase access and enjoyment in our outdoor amenities—while spreading a few high-fives and good vibes along the way.

When people ask me what my favorite part of being a Trail Ambassador is, I can’t pick just one. For me, it’s a mix of things: setting a good example, meeting new people, helping when I can, and clearing trails when they need it. At the end of the day, it all comes back to one goal—making sure we all get to keep riding and enjoying the amazing trails around Steamboat.

I’ve always believed that how we carry ourselves on the trail matters. Whether I’m on my bike, talking to hikers, or stopping to say hello to someone with their dog, I try to remember that I represent more than just myself—I represent all riders. A friendly smile, slowing down when needed, or yielding the right of way goes a long way toward keeping our trail community welcoming and positive.

One of the best parts of this role is the people. I’ve had countless great conversations with trail users, from locals I see every week to visitors discovering Emerald Mountain for the first time. Sometimes it’s answering questions like, “How much farther to the top?” or sharing directions when someone feels turned around. Other times it’s just a friendly nod that makes both of us feel like we’re part of the same community. These small connections are what make the program meaningful—they remind us that the trails aren’t just about riding or hiking, they’re about people.

Being a Trail Ambassador also means pitching in when the trails need a little extra love. If I come across branches, rocks, or other obstacles, I’ll stop and take a few minutes to clear the way. It’s a small act, but it makes a big difference for everyone who comes along later. And honestly, it makes my own rides better too—there’s nothing more satisfying than flowing through a section you know you helped clean up.

There are also times when the role is about more than just courtesy or trail work. Every now and then someone needs help with a flat tire, a broken chain, or even a bit of medical assistance. While those situations don’t come up every day, it feels good to know that I can be there to lend a hand if someone’s ride isn’t going as planned. Even something as simple as offering a spare snack, some electrolytes, or encouragement on a tough climb can turn someone’s day around.

For me, the Ambassador jersey is a reminder that we’re all stewards of these trails. Every time I ride, I try to leave things just a little bit better than I found them. If we all do that—whether it’s yielding with a smile, keeping our dogs close, or picking up a bit of trash—the trails will remain the incredible community resource that keeps us coming back year after year.

So if you see me out there in my jersey, don’t hesitate to stop and say hi. Chances are, I’ll be happy to chat, swap stories, or point you in the right direction. That’s the joy of being a Trail Ambassador: we get to ride, connect, and help make sure our trails stay open, safe, and fun for everyone.